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Local auto dealership celebrates milestones

Friday, November 30, 2007

(Photo)
Photo by Karen Hall Richard Lyons signs the papers officially making him operator of Roberts and Lyons GM Wednesday. Looking on, from left, are Chevrolet Zone Manager Kent Borough, co-owner Eddie Roberts, his wife Susan Lyons and Chevrolet District Sales Manager David Townsend.
Eddie Roberts, owner of Roberts & Lyons GM, received a plaque honoring his 25 years as a Chevrolet dealer Wednesday. Two Chevrolet managers traveled to Lewisburg to present the award.

2007 also marks the 50th year of the Roberts family's involvement with General Motors.

Eddie's father, the late Bay Roberts, got into the car business in 1954 with a Mercury franchise. He became an Oldsmobile dealer in 1957 and the family has been with GM ever since.

Eddie Roberts brought his new partner, Richard Lyons, into the business about a year ago. Wednesday, the official papers were signed to make Lyons the "operator" of Roberts & Lyons GM.

Lyons has bought the shares in the business which belonged to Eddie's mother, Mary Ann. Richard and his wife Susan currently live in Columbia, but are planning to build a home in Lewisburg in the near future.

Roberts recruited Lyons last year from Parks Pontiac-Buick-GMC in Columbia because of his outstanding sales performance there.

Lyons, a native of Kentucky, started brokering cars at 17. In 1980 he opened a detail shop. His first job selling cars was in Florida in 1982, and he hasn't stopped since.

Customers have come from as far away as California and Maine to deal with Lyons and Roberts' sales are up more than 300 percent since he joined the Roberts team a year ago. This is the highest increase in sales ever experienced by a GM dealership and means that they sold more than 800 new vehicles. Twenty of those have gone to Texas alone. Eighty have been sold to a group of farmers from west Tennessee who travel 3 1/2 hours each way because they would rather deal with Lyons than with dealers closer to home.

Lyons said such unusual loyalty is due to word of mouth, and he wants Marshall County residents to know that he would like the opportunity to take care of their needs as well.

Area residents are invited to a special seafood and Cajun meal at Roberts and Lyons GM next year on Fat Tuesday, Feb. 5.

Last year 460 people attended the first Fat Tuesday celebration at Roberts. Lyons said it's a way to thank the community for their support over the year and will be an annual event.

Roberts said he plans to remain fully involved with both Roberts & Lyons GM in Lewisburg and his Toyota dealership in Columbia. Roberts & Lyons GM, is proud of their past and excited about the future.