Polls not always easy to decipher

Friday, August 8, 2008

Political pollsters are reported as finding that Barack Obama and John McCain are neck and neck in their race for the presidency while both remain the presumptive nominee of their party.

National political analysts have been talking lately about how truthful people are when they answer phone calls and are asked for their opinions on various aspects of the race, so the question of accuracy is raised about opinion polls.

When Jimmy Carter was challenged by Ronald Reagan, I was working in the boiler room of a call center run by a subcontractor of a national pollster hired by the Carter campaign. The questionnaires were long and it was sometimes hard to keep people on the line long enough to answer every question because of the time factor.

For the full commentary, see Friday's Tribune.