COLUMBIA - First Farmers & Merchants Bank unveiled a new company logo Tuesday as it marked the beginning of its second century of service to Middle Tennessee.
The updated design - a graphic treatment of the words "First Farmers" - debuted at the company's main office in Columbia where Chairman and CEO T. Randy Stevens uncovered the first sign.
"We think the mark is distinctive, respecting our past but pointing us to the future," Stevens said. "We also like the fact that people in our communities already call us 'First Farmers,' the first two words in the bank's name. It's a nice fit for who we are."
In a nod to its rural roots, the bank's old logo gives way to a new formation of the words "First Farmers" with three stacked gold "crop rows" - or arches - above it. With colors of blue and gold, the new logo will appear on signage, statements, ATMs, cards and employee clothing.
First Farmers' Northside office in Columbia, one of the two Lawrenceburg offices, and the Cool Springs office in Franklin were scheduled for unveiling ceremonies today. The bank's Lewisburg office at 260 North Ellington Parkway will introduce the logo in the next six months, as will other branches in the bank's 17-branch system.
"We've just completed celebrating our 100-year anniversary and, at the same time, we've been planning an exciting and meaningful way to launch the bank into its next century," Stevens said. "We believe that unveiling our new logo now, on the heels of our 100th, is a great way to show our renewed commitment to strong relationships, community service, financial strength and stability. We're proud of our new mark and anticipate that our customers and friends will like it, too."
Chartered as Farmers & Merchants Bank in 1909 by C.A. Brownlow, the financial institution became First Farmers & Merchants National Bank in 1954, later adopting the brand name "F&M Bank."
On July 26, 2009, the bank marked its 100th anniversary with a series of celebrations. The bank is also coming off one of its strongest financial years on record for both net income and deposits and the best year ever in terms of loans, assets and shareholder equity.