Consultant aims to grow local biz

Wednesday, March 2, 2011

Ideas on how to grow business and adding to her clients' bottom line are how and what Nanette Pielak aims to provide for customers of the Marshall County Tribune's advertising department.

"We are very fortunate to have Nanette join our staff," Tribune general manager Jim Ward said. "Her experience in newspaper advertising, marketing, and creativity will be more than a plus for our advertisers."

As the Tribune's advertising sales consultant, Pielak offers a career of insights as a buyer of advertising as well as one who's sold, designed and placed print and broadcast advertising that's served businesses in markets like Marshall County.

"I did a lot of my own design" at the Camas, Wash., Post Record, she said of a market and newspaper that's "very similar to what we have here.

"The more you give the creative department, the better off you are.

"Radio is where I got my start," she said, "but I like print. It's a more tangible product and is less expensive."

Pielak's been a country music disc jockey at KOTY FM in Washington state, and she was an ad copywriter and voice-over announcer at KVAN in Vancouver.

She studied marketing and business management at American River College in Sacramento, Calif., and has supervised sales and marketing for a health care business.

Pielak and her husband, T.J., have two daughters. Hannah, 14, was baptized on Sunday at the LifeSong Family Church in Chapel Hill. "Amazing" Abigail, 8, attends Chapel Hill Elementary School. Hannah is at Forrest School. T.J. is the proprietor of Trinity Tile & Stone.